If you haven't yet heard about it, they have a different approach to dating than your typical OkCupid. Instead of searching through profiles to see who you might like, you search through first date ideas and see what you want to do. The point is, searching is based on stuff you want to do, not a profile..and you skip all of the emailing back and forth about your interests, blah, blah, and cut straight to the chase. Online dating can become routine pretty quickly.